SAFFW 2019

WHAT A WEEKEND! SAFFW HIT ADELAIDE WITH A FORCE TO BE RECKONED WITH.

Friday night was the Next-Gen Industry Mixer located at Lucky’s Beach Club, Morphettville Race Course which consisted of industry professionals sharing their insight and advice in to the world of fashion, in the many shapes and forms it takes, whether that be beauty, styling, design or even just the social media world of fashion.

SAFFW brought to the stage:

• Kelly Noble – CEO of Glam Adelaide;
• Cristina Tridente – Head Designer of Couture+Love+Madness;
• Bec Cochrane – Director, Media Makeup;
• Atilio Dusa – Creative Director of Clip Joint and Clip Joint Education;
• Brigette Mitchell – Manager and Founder of Finesse Models;
• Mirella Romano – Adelaide based freelance stylist and Fashion Editor of the Sunday Mail; and
• Ilija & Nicole, founders of Nutrition Republic,  where Filip with an F interviewed them in a casual, conversational setting.

Between Panels, a fashion show swept through the beach club set-up, where designers including:

• Loveday Collection;

• Style Capsule;
• Antidote;
• Romp Squad;
• Valente the Label; and
• Miko & Mollie who brought their all.

Saturday  was the ‘Fashion in the Port’ event held at the Flour Shed.

This was the main event, the crème de la crème of SAFFW where a flood of designers took their designers from the studio to the runway in an energetic vibe.

The fashion show was broken in to 4 parts:

• Emerging Talent
• Ready to Wear
• Ethically Made X Vintage
• Couture x Formal Wear

Which included designers:

• Couture + Love + Madness;
• Georgy Collection;
• Atelier Milano;
• Mimi-Jane Millinery;
• House of Campbell;
• Kinney;
• Dark Thorn Clothing;
• Solomon Street;
• Portico the label;
• Boulevard Garments;
• Valente the label;
• Ebony Laura;
• Mifufu!;
• Miko & Mollie;
• Polkaco;
• Romp Squad;
• Starwear Status;
• DeLuca Tailors;
• NoRuYeLo;
• Shador the label;
• Bridal Fusion by Mascia;
• Mimi & Coco;
• Deluca Tailors; and
• Desyllas Footwear.

Bars were set up at the Flour Shed to get you in the right setting, with SA Gin and Wine pop-up bars topping up glasses all night long.

It was an environment where you could feel the energy, the creativity was at an all-time high and there was an air of excitement in the room.

SA was ready for this.

Sunday the SAFFW concluded at Plant4 at Bowden with a Creative Lifestyle Market, where more designers had their time to shine.  After a weekend full of fashionable fun, rest is needed and time to reflect on the inspiration that SAFFW provided.

I had the privilege of being a partner for the SAFFW festivities which included the backstage crew wearing a custom made SAFFW X FF shirt.  I have to say, I had chills seeing the volunteers running around rocking the tee’s.  Also having Fateful Fashion labelled as a partner with my logo on the Media Wall..

All I can say, is I have no doubt next year’s festivities will be bigger and better, SAFFW is sure set to leave its mark of the fashion world in Adelaide and I couldn’t be prouder to be involved!

OUTFIT DETAILS

Friday

Denim Jumpsuit – Guess

Sandals –

Jacket – Tommy Hilfiger

Bag – Michael Kors

Saturday

Skirt – Forever New

Shirt – Cmeo Collective

Shoes – Zara

Bag – Michael Kors

Sunday

Shirt – Custom

Shorts – Love Affair Boutique

Shoes – Zara

Bag – Michael Kors